Fund Raising -
Sat. 11am
Direct
mail, planned giving, other sources, accounting systems,
cutting costs
Presenter:
Bauston, Hershaft, Slonimsky
Alex
Hershaft, PhD
Farm
Animal Rights Movement, www.farmusa.org
Click
here for a formatted version of Alex's outline.
Effective fund raising is crucial to the success and growth
of an organization, but effective management of available
funds and other resources can be even more important.
Resource Management
- Resources include funds, facilities, equipment/supplies,
volunteer time, and contacts
- Resource management involves
both acquisition and judicious use of resources
- FARM as
case study
Acquisition
- Direct mail
- Other direct contacts
- Payroll deductions
- Donor cultivation
- Grants
- Events
- Investments
General Rules
- Don’t ask – don’t get; no retroactive
giving
- Don’t be bashful: you are doing donors a
favor
- Appeal to emotions
- Empower your donors: treat them as
friends and partners
- Request other resources besides cash
- Thank promptly
and profusely
Direct Mail & Other Direct
- Direct mail targeted and tangible, but very expensive
(8c/name, 5c/envelopes, 15c/inserts, 6c/mailing, 14c/postage,
2c/misc = 50c/piece) vs. 15-20c from good prospect list
- Long-term
investment that requires constant cultivation
- Required:
lists (rent or exchange), carrier teaser, BRE, nice RD
- Optional:
live stamp, color brochure, premiums, test packages:
impress vs extravagant
- Telemarketing has not worked for
us
- Direct e-mail have not tested – just evolving;
can give online
Other Acquisition Techniques
- Payroll deduction requires working with local community
fund or state campaign
- Donor cultivation requires special
attention and recognition, preferably by head of org
- Purpose
is to elevate contributors to regular donors: pledges,
deferred giving
- Very few foundations contribute to advocacy
organizations, so largely waste of time
- Valerie will cover
events
- Kymberlee will cover investments
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Lee
Slonimsky
Managing
Member, Ocean Capital Partners LLC
- Historical perspective on Animal
Rights, money and politics through the example of Pythagoras
- his vegetarian and humane party held power in Magna
Graecia for decades - including a brief poem.
- Concise
introduction to hedge funds, much-headlined but not always
understood nowadays: what they are, where they come from
historically, and why their unique structures have led
to a dramatic increase in their influence on the economy
and politics.
- A strategy for accessing and persuading
hedge fund managers to advocate for and contribute to
the Animal Rights cause, especially those involved with
the vibrant new wave of "green" hedge fund investing
that includes more than 70 environmentally oriented funds
started in the last few years.